imagine if scaling
your business was easy


$25K to $1M


Paid for Ecommerce Agency


Ecommerce Veterans


Most of the companies we fund
fall into these categories

online retailers

Online wholesalers

subscription boxes


  • Alex MarkovCEO of Glock Software

    Nice Capital has helped our software company go from $800,000 annual revenue, to $1,560,000 in one year. They've expanded our team with 14 very smart individuals. We've got a new product owner for our new projects, marketing lead, sales lead, customer service lead, as well as Nick and Igor continue to serve on board of advisors and give invaluable feedback on the direction of our company. We're thrilled to be working with them!

  • Arseniy Grusha Co-Founder at WATTUM

    Nice Capital has taken our company from three employees, to 22 employees. From $220,000 annual revenue, to $30,00,000 annual revenue. They've helped us deploy a complete marketing strategy, sales strategy, and provided funding to expand. We are extremely thankfull!

  • Melisa MahoneCo-Founder at Mahone wallpaper

    Nice Capital has helped taken our online business from $700,000 annual revenue, to $3,500,000 revenue. We've expanded from consumer wallpaper, to commercial wallpaper and rugs. They've helped with our branding, marketing processes, operational processes and funding to scale!

About US

Founded in 2019 by Igor Soshkin and Nick Soshkin, Nice Capital is headquartered in New York City. We work alongside entrepreneurs from the earliest stages as their business partner drawing upon our operating experience over the last 20 years. We work with a broad range of companies. Some democratize in ecommerce space, and some are making revolutionary software as a service products. All of them are led by inspirational founders and we help shape the management teams who take a unique approach to solving meaningful problems. We look for startups that have proven their concept to work and require our help in funding the marketing and operational leadership to continue growing.

Igor Soshkin

Managing Partner

Igor Soshkin cofounded Shopping Cart Elite and was responsible for overseeing the company's strategic direction, planning and implementation. Shopping Cart Elite is currently staffing 320 employees. He is also on the board for all the startups in the Nice Capital portfolio.

Nick Soshkin

Managing Partner

Nick Soshkin cofounded Shopping Cart Elite and was responsible for overseeing the company's technology and development. He is also overseeing all of the software, technology and IT research and development for all the startups in the Nice Capital portfolio.